Getting Their Kicks on Route 66

Emblem Placed on Fair Oaks Avenue


It was truly an emblematic celebration.

The City of South Pasadena, in partnership with the California Historic Route 66 Association (CHR66A), painted the first Route 66 road emblem onto Fair Oaks Avenue adjacent to the Fair Oaks Pharmacy last Saturday, accompanied by Brad Colerick’s soon to be released rendition of “Get Your Kicks on Route 66.”

The well-attended event commemorated the 90th anniversary year of U.S. Highway 66. Fair Oaks Avenue was part of two different alignments of the iconic highway that traversed the city from 1926 to 1982.

Several California and community champions of local heritage, including Glen Duncan, president of the California Historic Route 66 Association; South Pasadena Mayor Pro-tem Dr. Richard Schneider and State Senator Anthony Portantino, helped dedicate the historic restoration. Joining them in making remarks were South Pasadena Mayor Michael Cacciotti, Chamber of Commerce President Laurie Wheeler, Sheldon Shaniani, spokesperson for Fair Oaks Pharmacy; Escott Norton, founding president of Friends of the Rialto Theater; Christian Daly, field representative for L.A. County Supervisor Kathryn Barger; and Wes Reutimann, project director of 626 Golden Streets. Two more emblems will soon be painted on the pavement adjacent to Comerica Bank and Rialto Theater. “The stenciled emblems are the best way :to avoid the “vanishing sign” syndrome whereby metal signs along the roadside tend to disappear, becoming collector’s items,” said Duncan.

Colerick and fellow musicians were on hand to preview his next album entitled “Nine-Ten-Thirty” (91030, known as South Pasadena’s postal code). The album will feature Brad’s cover of “Get Your Kicks…“, which has been previously recorded by well over a hundred performing artists, including Nat King Cole, Peggy Lee, and The Rolling Stones.

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