Business Spotlight

Carefully Curated Design

Deluxe Specializes in Interior Design and Decorating, Custom Furnishings and Gifts for the Home
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Becky Golino, owner of Deluxe Photos by Kamala Kirk

When Becky Golino opened Deluxe last year, her goal was to be a one-stop shop for clients—from interior design services and custom furnishings to vintage and modern home items, a wide range of needs can be serviced in her San Marino-based studio. An interior designer since 1998, Golino had previously dabbled in selling vintage furniture online but wanted to expand beyond that vision.

“The goal we’re working on right now is expanding our line of furniture that we’re offering,” she said. “Some of the items in the showroom we have made, and some we get from other places. Some are vintage and other are refurbished vintage, so there’s a real mix. That’s what we do with our client projects too—it’s a variety of sources and price points to suit a range of needs.”

In addition to furniture, Deluxe sells smaller home items, lamps, throws, ceramics, accessories and gift items like candles and other decorative pieces. They also have a website where some of their items are available for purchase, although the more unique, one-of-a-kind items are found exclusively in-store.

“All of my lamps are vintage that I found from various sources and had rewired,” explained Golino. “They always come with plastic cords, so we have new cords made that are silk wrapped. We often give them new shades, as well as new sockets if they need it or have European wiring.”

With the holidays around the corner, Golino makes sure to stock her store with various gift items, ranging from ceramics and kitchen goods to artwork and scented candles.

“I always find that I love the stores where you know you can go and get a good gift for someone, so I try to add that stuff in too,” said Golino. “In regards to our style, it’s a mix of some things that feel more modern, some that are more vintage, and some things that feel more collected. We try to collect things from all over the world. The idea is to feel like you’re in a well-traveled person’s home with a good aesthetic.”

The other service that Golino offers is interior design, and in a corner of her office sits a mood board, where she hangs various items and images that serve as her current inspiration for various client projects. Two of her favorite sources of inspiration are Venice, Italy and Paris, France—although she finds inspiration in all walks of like.

“A lot of the time when we go on these long drives to visit our families in Northern California, we see the most beautiful colors and textures,” Golino pointed out. “Art is very inspiring to me as well. I always tell clients that a good trick to help you come up with a good color scheme is to look at paintings that you like, because the artist has done all the work for you by taking the time to figure out which colors work together.”

Golino’s assistant, Felicia Arifin, works with her at Deluxe, and typically they have anywhere from three to five client projects at one time. A lot of their projects are out on the West Side, but Golino is looking forward to taking on more local projects. One of the main reasons that she was drawn to the location for her business was because her grandparents met at Pasadena Junior High and her mom grew up in Arcadia.

“I feel deeply rooted to this particular area, it’s so different than other parts of Los Angeles,” Golino said. “I always felt so connected to it, and I also felt that there wasn’t enough representation of the design world out here. I think that some people are unfamiliar with the interior design process, which keeps them from starting it a lot of the time. We have information that we can easily send, and we’re interested in projects that are both large and small. It doesn’t have to be a huge commitment—we often just do a few rooms in someone’s house, so it’s important for people to know that you don’t have to commit to a huge financial burden in order to make a change in your home.”

Even though she’s been doing this for almost 20 years, Golino says that she’s always learning something new during the design process. The other thing she has learned about her clients is that everyone has their own personal style and unique taste—no two clients are alike.

“I want to help my clients make choices that they’ll be happy with for a really long time,” said Golino. “I want to give them guidance to get them where they want to be, and I want to provide things for people that make their homes feel really special.”

Deluxe is located at 2140 ½ Huntington Dr. They are open Tues. – Sat. 11 a.m. to 5 p.m. For more information, call (626) 234-2126 or visit deluxe-furnishings.com. 

Deluxe Business Spotlight appeared in the print edition of the South Pasadena Review on 11.2.18. Support Local Business.

Kamala Kirk

Kamala Kirk is a contributing writer for the South Pasadena Review, San Marino Tribune and The Quarterly Magazine. Kamala formerly served as Managing Editor of Beauty Launchpad Magazine, West Coast Editor of American Salon Magazine, and Digital Editor for E! Online. A native of Hermosa Beach, California, she is a proud USC Trojan and pug mom to Wrigley the Pug (@pugofpasadena).

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