Brad Colerick, front with acoustic guitar, opened the Eclectic Preview Party Wednesday evening with a song about South Pasadena. Photo by Henk Friezer

South Pasadena’s very own music and art festival that’s been known to shut down streets and attract upward of 15,000 people over a single day is back.

The 11th annual Eclectic Music Festival and Arts Crawl returns Saturday, April 27, and will be headlined by the Grammy-nominated Gin Blossoms, who will be performing on the Eclectic’s main stage.

The Gin Blossoms’ fusion of melodic rock, pop, folk and country elements has helped pave the way for the modern rock ‘n’ roll of today, according to Eclectic organizers.

Gin Blossoms’ hits have spanned five different formats, “taking the airwaves by siege,” and held the MTV playlist captive for most of the 90s, according to a press release issued by the Eclectic organizers last week. Boasting record sales of more than 10 million, the band continues to burn up the road performing over 120 tour-dates annually.

“We are thrilled to have The Gin Blossoms headline the Eclectic,” Laurie Wheeler, president of the South Pasadena Chamber of Commerce, said in the press release. “South Pasadena is a multicultural and multigenerational community and the band’s music reflects the spirit of the city. We’re very excited that their energetic live shows will be part of our festival, which is free and open to the public.”

Produced by the South Pasadena Chamber of Commerce, in partnership with DeepMix Entertainment as well as the City of South Pasadena, The Eclectic is a collaboration with local organizations including Friends of the South Pasadena Library, South Pasadena Music Center & Conservatory, and SPARC (South Pasadena Arts Council). Donations to The Eclectic Friends of the Arts in South Pasadena, a 501(c)(3) charitable organization, will help keep the festival free to the public.

This past Tuesday, the Eclectic organizers held the annual Eclectic 2019 Preview Party & Creative Community Awards fundraising event at the Arroyo Seco Golf Course. The event costs $60 per person and brings in between $5,000 and $10,000 for the Eclectic. There was a silent and live auction, the unveiling of the 2019 Eclectic Poster, an award presentation and special performances by bands scheduled to play the Eclectic.

Moreover, the Eclectic Preview honored Jeff Burke of BurkeTriolo Studios LLC, who has done all the graphics for the music festival at no charge.

“Jeff Burke is simply amazing,” said Laurie Wheeler, president/CEO of the South Pasadena Chamber of Commerce. “He has provided all the design and graphics for the Eclectic and so much more to this community. He is most deserving.”

Burke was presented the Creative Community Award, recognizing contributions to art, music and culture in South Pasadena. 

Brad Colerick, the event’s music director, agreed and also said this year’s musical line-up is the best ever.

“I am excited about this year’s festival,” said Colerick. “It’s our 11th year and we keep growing and growing. This year the lineup is going to feature more than 40 acts. We are going to have several stages again and this year we are planning on shutting down Mission Street from the Gold Line all the way to Fair Oaks Avenue. It’s going to be huge.”

Colerick also shared the most up-to-date version of the musical line-up with The Review.

The main stage, at the intersection of Fairview Avenue and Mission Street, will feature Gin Blossoms along with Dustbowl Revival, Incendio, and the perennial favorite, South Pasadena Transit Authority.

As mentioned earlier, Mission Street will be closed from Meridian Avenue to Fair Oaks Avenue this year and The Mission East stage near Fair Oaks Pharmacy will spotlight The Main Squeeze, Teresa James & The Rhythm Tramps, plus The Drive and Total Recall (featuring Tim Jones, owner of the South Pasadena Music Center.) 

Luciana Souza will headline the Library’s Carnegie stage along with Julia Vari and the David Plenn Band. The new Mamma’s Brick Oven location will have a stage to showcase Raye Zaragoza, Gurf Morlix, Jude Johnstone and Joel Rafael. There will be a couple of Dublab DJ/Electronic artists, Callie Ryan and Crudo, at the Mission Tile stage. And the South Pasadena Theatre Workshop will have jazz bands, the Elliott Caine Quintet, the Dave Tull Trio, and Mark Hatch & Group 5. Other stages will be announced soon.

“This is truly an exciting time of year for us,” Colerick said. “South Pasadena is such a unique community with a diverse population and strong support for the arts. This festival is a highlight for So Pas that features so many other fine artistic endeavors sponsored by community groups and the city throughout the year. Yes, it’s about the music. The art exhibits. The films. But it’s also about our city, South Pasadena. The best place. Don’t believe me, come see for yourself. You’ll see.”

The Eclectic’s full line-up is currently being confirmed, please check the festival website (www.TheEclectic.Rocks) for the latest updates.

Follow The Eclectic on social media: #SoPasEclectic, facebook.com/SoPasEclectic, Instagram: @SoPasEclectic, Twitter: @SoPasEclectic

Avatar
Author

Steve Whitmore is the editor for the South Pasadena Review. Steve has spent more than four decades as an award-winning print and broadcast journalist with a 16-year stint as the senior media advisor for the Los Angeles County Sheriff's Department. Steve comes to us from the Keene Sentinel in Keene, New Hampshire, where he covered politics and was a columnist.

Write A Comment